With the Edinburgh International Festival arriving next month, so do the hundreds of flying teams that swamp the Old Town. How many of you will admit to taking a flyer and popping it straight in the bin, scrunching it up into your pocket without a second look, or turning a blind eye to the poor souls desperately trying to get you to come to their shows? Well, the DSAT 2016 team have tried something a little different to catch your attention… sand clay. The solid medium is made from sand, cornflour, bicarbonate of soda and water, and cured in the oven for 2 hours. This creates a wonderfully versatile and textured material that can be drawn or painted on with virtually anything you have to hand… just don’t apply too much water or your hard clay will become soft sand again. Placed on the pavement, we’re not shoving them into your hand, but inviting you to take a look and be intrigued…
Inspired by a series of installation artworks with sand clay previously made by Lisa Dora, which documented her exploration of the geologically significant coastline of Dunbar and the surrounding area. Sand was taken from 15 different beaches, formed into solid tablets, and returned to the beaches from which they were made to be discovered by the passing public before returning to sand again when recovered by the sea.
Our sand clay flyers once again reference the wonder of geology that surrounds Dunbar, and that has inspired so many philosophers and naturalists:
“Compared to geological time, compared to the rocks and the hills around us, a human’s lifespan is indistinguishable to that of a mayfly which is born and dies in a single day.” – Stefan Bethel, Roar of the Heavens
“Geology does better in reclothing dry bones and revealing lost creations.” – John Muir
“No vestige of a beginning, no prospect of an end.” – James Hutton
We really enjoyed watching the sand clay slabs and their quotes become rearranged by the public, picking them up and changing the forms we’d left them in. The beauty and inspiration from street art often comes not as intended by the artist but in its interpretation by the viewer, with no context meaning or intention street art evokes emotion and curiosity and can be a great tool to inspire. We hope that by bringing an element of this to our guerrilla marketing you too may become a lover of street art. If you like this check out our Moss Graffiti for more inspiration.